New year, new move
If you’re keen to move and your home’s been on the market since last year, check out our blog on what steps you need to take to get moving this new year.
The new year encourages many of us to make positive changes in our lives. A popular choice is pledging to do more exercise, while some people might decide to learn a new skill. But if you were one of the many sellers who put their home on the market last year and you haven’t yet found a buyer, this new year you’re probably resolving to get that sale!
As estate agents, we find that pretty much every new year brings with it not only a flood of requests from homeowners for valuations, but also a steady stream of enquiries about homes for sale. That means as we make our way through winter towards the spring, the market is usually buzzing.
So, how can you best take advantage of this activity and make sure your home attracts and secures the perfect buyer?
Here’s our round up of five positive steps you can take right now to revamp your marketing strategy and ensure this is the year you move on and make a fresh start in a new home.
- Take a brief rest from the market
In our experience, a home tends to generate the greatest interest from buyers in the first two to three weeks that it’s on the market. When your home appears as a new listing, buyers who are registered with online portals should receive a link to the details, and your agent should be sending out the brochure to their own database of potential buyers.
But after that initial flurry of activity, things often settle down on the viewing front, and we find that the longer your home is on the market, the less likely it is to attract the perfect buyer. As those who have been looking for a new home for a while keep seeing your listing, the fact that it hasn’t sold yet may make it less desirable to them, and you’re more reliant on new buyers who are just starting their search.
So, if you’ve been advertising for several months, it could be a good idea to take a break just for a few weeks, in order to reignite interest. Give the market time to move on a little bit – let some sales of other homes that are comparable to yours go through and wait for new buyers to enter the mix – then you can relaunch your home with some fresh marketing.
And while you’re temporarily off the market, you can use the time to review your sales and marketing plan with your agent and take some positive actions, beginning with a review of what buyers who have already seen your home have said about it.
- Review feedback from viewings
Feedback from potential buyers who have viewed your home can often be incredibly useful. Finding out what they liked and what didn’t appeal so much helps both you and your agent understand what could be discouraging people from making an offer.
For instance, if viewers thought some rooms felt a little dark or smaller than they’d hoped, could you change the lighting or perhaps rearrange some of the furniture to maximise light and space? Or, if the feedback was that certain rooms felt dated or needed some work, would you be prepared to spend a little money on upgrades or redecoration, to help achieve the best possible price for your home?
So, discuss with your agent the feedback people have given so far, and if several buyers have highlighted the same points, look at whether there’s anything you can do to change those things and make your home more attractive to buyers. And feel free to contact us for some advice – we’re always here to help!
- Style your home for the spring
Some simple restyling can be a great, cost-effective way to give your home a new look for the new year, and you might be surprised what you can achieve with just a few accessory changes.
Pack away any dark-coloured or heavy cushions, throws and rugs – all the touches that helped make your home feel extra cosy through the winter – and replace them with lighter fabrics. Invest in some crisp white bed linen (which will also brighten up the bedrooms in your new home when you move!), and make sure curtains and blinds are well drawn back to let as much daylight in as possible. Breathe new life into each room with freshly cut flowers and leafy plants, and swap large pillar candles and storm lanterns for just a few more subtle, light floral-scented candles. You can also check out the latest issues of home magazines for more current style tips.
Finally, think about how the furniture is positioned – could a different configuration make a room feel more spacious and inviting to potential buyers? And don’t forget, you can always ask for some help with this. We know ourselves that it can be tricky to look at your own home objectively, so maybe ask a friend to cast their eye over it and give you an unbiased opinion.
- Ask your agent to take new, professional photographs
Professional photographs can make all the difference to the success of your home’s marketing. Great eye-catching photographs don’t only show what’s in a home, they tell a story and illustrate a lifestyle that really grabs the imagination of potential buyers, making them want to live that life themselves.
For example, a professional sitting room photograph might feature a roaring fire and some glossy magazines next to an afternoon tea on the table, conveying a sophisticated, yet warm and relaxing feel. And a bathroom shot might show a steaming bubble bath, surrounded by candles and soft lighting, to give the feeling of a luxurious spa.
A photographer who’s experienced in shooting homes for magazines and sales brochures will know exactly how to capture each room looking its absolute best – from the angle and lighting to incorporating the finest lifestyle features into the shots.
So, once you’ve revamped the styling of your home, ask your agent to have some new, professional photographs taken. Not only will that ensure your images look current and in line with the season, but if you’ve taken a break from marketing, it means you can relaunch with an entirely new portfolio of stunning shots and potentially attract buyers that might not have noticed your home before.
- Update your brochure
Take another look at the brochure your agent’s been sending out to prospective buyers. Are you happy with the quality, and do you feel it properly reflects the value of your home? It should showcase a desirable lifestyle that will grab buyers’ attention and entice them to view – does it do that?
Once you’ve had new photographs taken, your brochure will need updating anyway, so this is your opportunity to make any other changes that could help attract that perfect buyer. So make sure:
- The front cover features a striking photograph of the exterior – we find a twilight shot with all the interior lights on often makes a stunning first impression
- The order of the interior photos takes buyers on a logical journey through the home, as they might see it on a viewing
- The written copy has an enthusiastic tone and is full of descriptive and emotive adjectives to capture the buyer’s imagination
- There is a floorplan that includes room dimensions and the overall floor area and shows the orientation of your home.
If you’re ready to step things up a gear so you can get moving this new year, we’d love to hear from you. Get in touch and we’ll be delighted to take you through our bespoke marketing approach and discuss how we can help you achieve a successful sale at the best possible price. Just call on 01289307571 or 01668 281819 or email firstname.lastname@example.org or email@example.com and we’ll get right back to you.
Other posts you may like.....
Preparing to sell your home
With spring fast approaching, now is the time to get ready to make sure you’re prepared for selling your home, and moving on. So let’s make sure your home is viewing-ready! Use our room-by-room ‘Preparing to Sell Checklist’ to make sure your whole house looks fresh and attractive to entice a viewer to make an…
How saleable is your home? Try our saleability scorecard and see
Selling a home might not be an exact science, but there are a number of factors that will make a huge difference to how successful your sale will be. Our experience has shown us that homes that sell quickly and for a good price tend to have certain key things in common, so we’ve developed…
7 Tips to sell your home in winter
With fewer homes on the market and plenty of committed buyers, winter can be a great time to sell your home. Check out our 7 top tips for selling this season. If you’re ready to move, you might be wondering whether to put your home on the market now or wait until the spring. Well,…
Downsizing, upsizing and right-sizing – MAKE THE RIGHT MOVE FOR YOU
Are you thinking about making a change to where you live? If you no longer need all the rooms in your home, you might have decided to downsize into something smaller. Or perhaps it’s the opposite – you need more space, in which case, it could be time to upsize into a new place. On…
Thinking of changing estate agents? Our smooth move guide
A great agent will be focused on selling your home at the best price, in a timeframe that suits you. If everything goes well, they’ll put the right value on it, market it effectively, then negotiate and progress your sale so you can move on to your new home as planned – and they’ll make…
Summer selling for an autumn move
Summer is a great time of year to sell your home. With bright, sunny days, gardens at their greenest and flowers blooming, your marketing photos will look fabulous! More daylight hours and generally better weather than at other times of year give people much more opportunity to view your home at its best and brightest.…
How to add thousands to your home with our pro styling tips
One way to add value to your home is by renovating it; another is through increasing the amount of accommodation, by either building an extension or converting something like the loft or a garage to create an extra living room or bedroom. But if you don’t want to undertake that kind of building work, or…
6 Simple steps to prepare your home for viewings
We know from experience that the better your home looks and feels when potential buyers come to view, the more likely you are to get an asking price offer. For many people, the decision about whether to buy a home is an emotional one, and we’ve found that, more often than not, they make that…
Turning browsers into buyers – make sure your online advert stands out
If you’ve ever searched online for a home yourself, you’ll know how many listings there are. The broader your search terms, the more results are going to come up, and then you start scrolling through… So, what is it that makes you stop scrolling? When you’re selling, how do you make sure your headline details…
What to do when your home isn’t selling – 8 steps to boost your marketing
When your home isn’t selling, you need to find out why – is it the price, the presentation or the agent? We reveal 8 top tips to boost your marketing. You did it: you found an agent you liked, who loved your home and valued it at a price you were happy with. They put…