Preparing to sell your home
With spring fast approaching, now is the time to get ready to make sure you’re prepared for selling your home, and moving on. So let’s make sure your home is viewing-ready!
Use our room-by-room ‘Preparing to Sell Checklist’ to make sure your whole house looks fresh and attractive to entice a viewer to make an offer. Just email us on firstname.lastname@example.org to get your copy today.
Let’s look at the elements that make up your property marketing, to make sure each one is showcasing your home at its very best.
Do your outside photographs need updating? The seasons have changed during lockdown and now your existing photographs may not reflect the current time. If your photographs are looking a little wintery, ask your agent if these can be re-taken. With the lovely weather we have had recently, your garden may now be blooming and much more colourful. Your images need to really show off your garden to attract viewers, so they probably need updating now.
If you have been cooped up at home over the past couple of months, your presentation may not be at its usual standard! Go through your home checking each room to make sure it matches your agent’s photographs. A spring clean will make your home fresh and fragrant once again, so viewers can see it at its best. Check soft furnishings and carpets to make sure they are spotless, and give your windows a clean to make them sparkle.
Tame your garden
If the spring weather has caused your garden to become a little out of hand, now is the time to tame it. Your lawn needs to be freshly mown, and the edges neat. Your flower beds free of weeds so your plants and flowers can stand out and any children’s outdoor toys washed and tidied. If your patio furniture is looking past its best and you don’t want to replace it, give it a good scrub; if it’s wood, paint, varnish or stain it, so it looks smart and viewing-ready. Add a flowerpot to the centre of the table for a touch of lifestyle polish.
Patios, decks and paths may need a power wash, or just a good brush, to show them at their best. If you have gravel areas, try adding new gravel to freshen them up, or raking over the existing gravel and taking out any leaves and debris.
Shrubs may need cutting back or neatening, and rogue shoots over paths should be removed. Hedges too may need trimming.
Getting clicks online
With several property websites all vying for attention from millions of buyers, your online advert needs to really stand out. These are five key areas that can help make sure your advert gets the click:
The headline and summary paragraph need to be strong, informative and emotive in order to entice a browser to click to find out more about your home.
Bullet points – these need to showcase the key features of your home, make them sit up in their chair and give them a reason to view. For example, ‘Downstairs WC’ – is not so much of a wow factor. ‘Panoramic vistas’ – better. But ‘Romantic, rose-filled garden’ will stop a browser and make them read on.
Photographs – these need to be compelling, attractive and up to date. As a rule, up to 15 images is plenty. Any more and you may find you don’t get viewings, as buyers feel that they’ve seen the whole house. Save something for the actual viewing, and leave a reader wanting more.
Flow of images – do your photographs flow in the same way as a viewing would naturally do? Starting with a front photograph, followed by a hallway, and then the living room, makes a buyer feel that they can visualise your home.
Property description – this needs to be compelling and visual, telling the story of your home. You don’t need a whole essay here – Just a few paragraphs should be enough to compel a browser to want to find out more, and pick up the phone.
Buyers getting mortgages
Whilst there was a period of time at the beginning of lockdown when mortgages became difficult to obtain, this situation has, in the main, been rectified. And with mortgage rates the lowest they have ever been in history, many buyers needing mortgages may feel that now is an opportune time to move house.
Family buyers looking to ‘upsize’
Some families have spent many weeks cooped up in a house that is just too small for their needs. What they may be dreaming of now, is a house with more reception space, a large kitchen, extra bedrooms, and of course, a generous work-from-home space. And gardens too have recently become a priority for many families. Those without any lawn space may now crave it, and even families with average sized gardens may be aspiring to rolling lawns, orchards, tree houses and space to build dens. If your home offers a family space that will appeal to anyone who has just spent weeks feeling squeezed and even suffocated, it will probably be in demand from family buyers right now.
Your onward move
If you have found your dream home, and it’s still available, your focus will be on selling your home as soon as you can. By using our handy checklist, you’ll feel confident you have given yourself the best possible chance to sell and move on.
If you have not yet found the house you want to move to, you may find that there are less houses to choose from. We feel that this will only be a temporary situation, as the backlog of homes that have been waiting to come to the market will now launch, and the demand/supply balance is restored. Having a firm offer on your home from a proceedable buyer will give you the buying power you need once the house you really want becomes available, and you need to take quick action.
No interest? Time to go back to the drawing board
Are buyers flocking to view your home when they are able to? If not, why not? If you’ve addressed all the ‘saleability’ factors listed above, and you’ve used our Preparing to Sell Checklist to make sure your home is viewing ready, then perhaps it’s time to reassess your choice of estate agent.
Sometimes, a fresh approach from a new set of eyes will find new marketing angles, and reach a different group of buyers. Let’s face it, you only need one buyer and a new estate agent could be the key to finding them.
As an initial step, we’d like to invite you to have a chat with us – we may be able to uncover the reasons you’re not getting the interest in your home that it deserves, just by looking at your online advert. From there, the rest is up to you.
So you don’t miss something that may be the difference between a no and an offer, we’ve created Our ‘Preparing to Sell Checklist’, which is specifically designed to ensure each and every critical aspect of preparing to kickstart your home sale out of lockdown is covered.
Getting your home, your family and yourself, prepared and ready to sell will give you the best possible chance to move on as soon as you can. We’d love to help you make your home moving dreams a reality, so if you have any questions not covered in this blog, please email on email@example.com or firstname.lastname@example.org or call on 01289 307571 or 01668 281819 and let’s get you moving.
Other posts you may like.....
New year, new move
If you’re keen to move and your home’s been on the market since last year, check out our blog on what steps you need to take to get moving this new year. The new year encourages many of us to make positive changes in our lives. A popular choice is pledging to do more exercise,…
How saleable is your home? Try our saleability scorecard and see
Selling a home might not be an exact science, but there are a number of factors that will make a huge difference to how successful your sale will be. Our experience has shown us that homes that sell quickly and for a good price tend to have certain key things in common, so we’ve developed…
7 Tips to sell your home in winter
With fewer homes on the market and plenty of committed buyers, winter can be a great time to sell your home. Check out our 7 top tips for selling this season. If you’re ready to move, you might be wondering whether to put your home on the market now or wait until the spring. Well,…
Downsizing, upsizing and right-sizing – MAKE THE RIGHT MOVE FOR YOU
Are you thinking about making a change to where you live? If you no longer need all the rooms in your home, you might have decided to downsize into something smaller. Or perhaps it’s the opposite – you need more space, in which case, it could be time to upsize into a new place. On…
Thinking of changing estate agents? Our smooth move guide
A great agent will be focused on selling your home at the best price, in a timeframe that suits you. If everything goes well, they’ll put the right value on it, market it effectively, then negotiate and progress your sale so you can move on to your new home as planned – and they’ll make…
Summer selling for an autumn move
Summer is a great time of year to sell your home. With bright, sunny days, gardens at their greenest and flowers blooming, your marketing photos will look fabulous! More daylight hours and generally better weather than at other times of year give people much more opportunity to view your home at its best and brightest.…
How to add thousands to your home with our pro styling tips
One way to add value to your home is by renovating it; another is through increasing the amount of accommodation, by either building an extension or converting something like the loft or a garage to create an extra living room or bedroom. But if you don’t want to undertake that kind of building work, or…
6 Simple steps to prepare your home for viewings
We know from experience that the better your home looks and feels when potential buyers come to view, the more likely you are to get an asking price offer. For many people, the decision about whether to buy a home is an emotional one, and we’ve found that, more often than not, they make that…
Turning browsers into buyers – make sure your online advert stands out
If you’ve ever searched online for a home yourself, you’ll know how many listings there are. The broader your search terms, the more results are going to come up, and then you start scrolling through… So, what is it that makes you stop scrolling? When you’re selling, how do you make sure your headline details…
What to do when your home isn’t selling – 8 steps to boost your marketing
When your home isn’t selling, you need to find out why – is it the price, the presentation or the agent? We reveal 8 top tips to boost your marketing. You did it: you found an agent you liked, who loved your home and valued it at a price you were happy with. They put…