What to do when your home isn’t selling – 8 steps to boost your marketing
When your home isn’t selling, you need to find out why – is it the price, the presentation or the agent? We reveal 8 top tips to boost your marketing.
You did it: you found an agent you liked, who loved your home and valued it at a price you were happy with. They put together an impressive marketing plan and the ‘For Sale’ board has been invitingly positioned at the end of the drive for a while. It seems like you’ve done everything right, so why hasn’t your home sold yet?
Well, it could be a few different things. Some people believe it comes down to the price – and often that is a reason – but it’s not the only possibility.
So how do you find out what’s stopping your home from selling, and what can you do to kick-start some real interest?
- Check out the competition
Before you speak to your estate agent, it’s a good idea to gather some information about what’s going on around you. Have a search online for homes in the area similar to yours and see how they compare. What’s the presentation like and have they had to reduce their price? That should give you an idea of whether your marketing is along the right lines.
- Call your agent
Have an honest conversation about your concerns. Ask your agent why they think your home’s not selling and what can be done to get things moving in the right direction.
- Find out what people think of your home
Although the expertise of a good agent is invaluable, there’s also nothing quite like a bit of honest feedback. If your agent is on the ball, they should be asking everyone who views your home what they thought about it, then calling you to discuss whether any changes might need to be made to the marketing.
If viewers thought the price was too high, what was the reason? If they thought there was a bit too much work to do, is there something you could fix or improve yourself for very little cost? In short, is there anything you can do to address the feedback that will make your home more attractive to buyers so they start making offers?
- Could you improve the presentation?
Have another look at your home with a critical eye and ask yourself if it’s really looking its best. Your agent might already have offered their advice on how to style and present it for viewings, but maybe you could ask a friend to ‘view’ and give you their honest opinion about any positive changes you could make.
One important thing to think about is: do all the rooms make sense for a buyer? You might have a conservatory that’s become a toy store for your family, but when you’re trying to sell, you’ve got to make every bit of space appear as valuable as possible. So, put away the toys and show the real potential of your conservatory. You could style it as:
- a sunroom, somewhere perfect for curling up with a book
- a dining room that makes mealtimes a bit more special
- even a second sitting room, to give parents and children their own spaces.
Likewise, if you have a small bedroom that you use as a walk-in wardrobe, pack away your clothes and stage it as a single room so that buyers can see exactly what value they’re getting for their money.
While the inside might be sparkling, you’ve got to make sure the outside always creates a great first impression so that buyers feel good about your home before they even walk through the door. Some people do a drive-by before booking an appointment to view inside, so keep on top of your home’s ‘kerb appeal’. Make sure the lawn, shrubs and plants are tidy; sweep the drive and path; give the front door a weekly wipe-down – and don’t forget your ‘For Sale’ board. Check it’s straight and clean, and report any damage to your agent so they can have it replaced.
Are the photos your agent took really showing your home in the best light? Do they grab your attention or could they be improved? Even if they’re already perfect, if your home’s been on the market for a couple of months and the seasons have changed, buyers will be able to see that your exterior shots were taken some time ago.
Having new photos taken is an easy and effective way to reinvigorate your marketing. Go for a bright, sunny day and get the front shot from a few different angles so you’ve got options for changing the leading image online every now and then. Ask your agent if they can film an up-to-date video tour, and check whether they’re using the best apps and software.
It’s also a good idea to update the copy in your advertising, particularly the headline, and make sure your home’s best qualities really stand out.
- Drop the price
To get the best possible price for your home, try all the above before you look at a reduction. Have viewers said it’s too expensive, or are other similar homes also having to drop their prices because there’s an oversupply at the moment? If you do decide to go for a reduction, make it worthwhile. As a general rule, if a home was going to sell within 5% of its current price, someone would have made an offer already, so bring it down to a level that’s genuinely going to get more buyers interested.
- Take a break from the market
If you don’t desperately need to sell, taking your home off the market for a little while can be quite effective, particularly if you come back with a new price, new photos and perhaps a new agent. Certain times of the year are quieter than others, and a good agent will know about seasonal and current trends and be able to recommend the best time to come back onto the market.
Taking a break doesn’t have to mean your home’s not for sale, just that it’s not actively advertised. Your agent can keep the details ‘under the table’ and still give them to people they think might be interested, so you don’t miss out on your perfect buyer.
- Switch agents
Sometimes an agent just isn’t the right one for you and your home. Perhaps they were enthusiastic at first, but now they don’t seem that motivated and you suspect they may have been over-confident with the price. Maybe they’re trying their best, but don’t have the right marketing skills. Or it could be that they’re simply not communicating with you.
Bottom line, it could be time for a fresh start with a new agent.
The relationship between an agent and their client is important – this is a significant transaction and you’re going to be working together to achieve the best possible sale. So, as well as making sure the agent you choose has a track record of selling homes like yours and a clear marketing plan, pick someone you really like. If they’re enthusiastic and positive about your home, they’ll pass that on to potential buyers and you’ll have the best chance of a successful viewing.
If you’re ready to move on to a new home and need a marketing boost to help sell your current one, call us on Berwick 01289307571 or Wooler 01668281819 or email firstname.lastname@example.org or email@example.com and we’ll happily talk through what we think could make a real difference. No matter what the challenge is, there’s always an answer!
Other posts you may like.....
Preparing to sell your home
With spring fast approaching, now is the time to get ready to make sure you’re prepared for selling your home, and moving on. So let’s make sure your home is viewing-ready! Use our room-by-room ‘Preparing to Sell Checklist’ to make sure your whole house looks fresh and attractive to entice a viewer to make an…
New year, new move
If you’re keen to move and your home’s been on the market since last year, check out our blog on what steps you need to take to get moving this new year. The new year encourages many of us to make positive changes in our lives. A popular choice is pledging to do more exercise,…
How saleable is your home? Try our saleability scorecard and see
Selling a home might not be an exact science, but there are a number of factors that will make a huge difference to how successful your sale will be. Our experience has shown us that homes that sell quickly and for a good price tend to have certain key things in common, so we’ve developed…
7 Tips to sell your home in winter
With fewer homes on the market and plenty of committed buyers, winter can be a great time to sell your home. Check out our 7 top tips for selling this season. If you’re ready to move, you might be wondering whether to put your home on the market now or wait until the spring. Well,…
Downsizing, upsizing and right-sizing – MAKE THE RIGHT MOVE FOR YOU
Are you thinking about making a change to where you live? If you no longer need all the rooms in your home, you might have decided to downsize into something smaller. Or perhaps it’s the opposite – you need more space, in which case, it could be time to upsize into a new place. On…
Thinking of changing estate agents? Our smooth move guide
A great agent will be focused on selling your home at the best price, in a timeframe that suits you. If everything goes well, they’ll put the right value on it, market it effectively, then negotiate and progress your sale so you can move on to your new home as planned – and they’ll make…
Summer selling for an autumn move
Summer is a great time of year to sell your home. With bright, sunny days, gardens at their greenest and flowers blooming, your marketing photos will look fabulous! More daylight hours and generally better weather than at other times of year give people much more opportunity to view your home at its best and brightest.…
How to add thousands to your home with our pro styling tips
One way to add value to your home is by renovating it; another is through increasing the amount of accommodation, by either building an extension or converting something like the loft or a garage to create an extra living room or bedroom. But if you don’t want to undertake that kind of building work, or…
6 Simple steps to prepare your home for viewings
We know from experience that the better your home looks and feels when potential buyers come to view, the more likely you are to get an asking price offer. For many people, the decision about whether to buy a home is an emotional one, and we’ve found that, more often than not, they make that…
Turning browsers into buyers – make sure your online advert stands out
If you’ve ever searched online for a home yourself, you’ll know how many listings there are. The broader your search terms, the more results are going to come up, and then you start scrolling through… So, what is it that makes you stop scrolling? When you’re selling, how do you make sure your headline details…